Troon has introduced “Access,” a comprehensive digital platform designed to revolutionize the golf experience. This integrated ecosystem combines tee time reservations, subscription benefits, loyalty programs, and an e-commerce store into a single, connected service. Marketed as “A New Era in Golf Rewards,” Access aims to enhance golfer loyalty through rewarding experiences and simplify the entire process of booking, playing, earning rewards, and shopping for golf equipment.
The Access platform is built upon four key pillars: a modern tee time booking system available at GolfWithAccess.com, a complimentary loyalty program known as Access Loyalty, a premium subscription service called Access Premium, and an integrated online retail outlet, the Access Shop. These components work in synergy to deliver a seamless digital journey where every game played and every purchase made contributes towards valuable rewards.
Utilizing GolfWithAccess.com and the dedicated Access mobile application, golfers can effortlessly book tee times at hundreds of participating courses across the country. The platform allows users to invite friends to their reservations, receive timely notifications, and manage all their loyalty rewards from one central account. Points are automatically accrued on qualifying rounds booked via the platform and can be redeemed immediately for subsequent tee times or items from the Access Shop.
Over 200 golf courses are currently integrated into the Access ecosystem, featuring renowned destinations like Kapalua Golf, Pronghorn Golf Club, and Troon North Golf Club. This network is continuously growing, encompassing facilities both within and beyond Troon’s direct management.
“Access embodies the future of collaborative growth for both golfers and golf courses,” stated Tim Schantz, President and CEO of Troon. He emphasized, “Golfers seek significant savings, adaptable rewards, and a streamlined digital experience. Concurrently, courses aim for consistent demand, recurring patronage, and stronger customer bonds. Access harmonizes these objectives within a unified digital environment. By incentivizing golfers to interact with our network, we’re not just improving the user experience; we’re cultivating a sustainable growth engine that bolsters the operational success and vibrancy of the courses under our management.”
Access Loyalty, a free-to-join program, allows golfers to accumulate points for every qualifying dollar spent on tee times booked through the platform or on products acquired from the Access Shop. As members earn more points, they advance through Silver, Gold, and Platinum tiers, unlocking faster earning rates and greater flexibility in redeeming rewards. Points are clearly displayed and can be instantly applied during the tee time checkout, thereby removing the need for complex redemption tables or phone calls.
Golfers looking for enhanced benefits can opt for Access Premium and Access Premium+, which provide subscription-based advantages. These include year-round discounts on tee times at participating venues, automatic upgrades to higher loyalty tiers, guest passes to extend savings to friends, and exclusive deals within the Access Shop. This subscription model empowers frequent players to optimize their savings while still accumulating and utilizing loyalty points within the integrated platform.
Extending the experience beyond the greens, the Access Shop features products from numerous top golf brands, such as Callaway and TaylorMade. Access Premium members also benefit from exclusive pricing and offers. By seamlessly integrating e-commerce into the platform, Troon has established a perpetual rewards cycle encompassing reservations, gameplay, and retail.
“Modern golfers prioritize convenience and adaptability,” commented Jeff Ma, Troon’s Chief Digital Officer. He added, “Access enables users to book tee times, invite playing partners, automatically earn points, and apply those points to their next round—all from a single, centralized location. This system eliminates complexities and embeds the loyalty program directly into the booking process.”
With the unification of booking, subscriptions, rewards, and commerce into a single, cohesive system, Troon is confident that Access establishes a new benchmark for digital engagement in the golf industry. As its nationwide adoption increases, the company anticipates Access will cultivate stronger golfer loyalty and provide greater value throughout every aspect of the golfing journey.
Further details can be found at GolfWithAccess.com.
