Prepare for a dose of classic Canadian rock, Edmonton!
Iconic Canadian rock band Triumph is scheduled to reunite for a special three-song set. The performance will take place in the Ice District as part of the `Rogers Festival at the Final`, setting the stage for Game 2 of the Stanley Cup Final. The free outdoor concert will also feature an performance by the award-winning rock band The Glorious Sons.
This marks Triumph`s first public concert appearance together since 2008. The band, comprising Rik Emmett, Gil Moore, and Mike Levine, originally formed in 1975 and achieved significant popularity throughout the late 1970s and 1980s.
Triumph has achieved remarkable success globally, with over 15 million albums sold worldwide. They have earned 18 gold and nine platinum certifications in both Canada and the United States.
This concert culminates a unique connection between Rogers and Triumph during the playoff season. Rogers` Stanley Cup Playoffs commercial campaign prominently featured Triumph`s well-known hit song `Lay It On The Line`. This inclusion led to a notable increase in the band`s discovery by younger audiences via Shazam, with the song quickly reaching the number one position on Shazam’s Canadian charts, where it remained for three weeks.
“We are thrilled to welcome Triumph to the Rogers Festival at the Final,” commented Terrie Tweddle, Chief Brand and Communications Officer at Rogers. “This event expands upon the success of our advertising efforts, which have effectively introduced this legendary band to a brand-new demographic of music enthusiasts.”
Earlier in the series, fellow Canadian rock band The Arkells performed a free concert ahead of Game 1.
