The highly anticipated third professional boxing encounter between Ireland`s undisputed lightweight champion Katie Taylor and Puerto Rican seven-division champion Amanda Serrano, concluding their significant rivalry, garnered substantial attention on Netflix, averaging nearly 6 million viewers globally.
Detailed viewership data provided by VideoAmp in conjunction with Netflix indicates that the main event bout achieved an estimated average minute audience (AMA) of close to 6 million viewers worldwide (Live+1). Focusing on the crucial United States market, the fight registered a robust estimated AMA of 4.2 million viewers who tuned in from the opening to the closing bell.
The event`s reach extended impressively across key regions. It secured the number one spot for viewership in the U.S., Ireland, Australia, and New Zealand, demonstrating its strong appeal in established boxing and Taylor/Serrano strongholds. Furthermore, the broadcast successfully landed in the top 10 viewership rankings in an additional 43 countries, underscoring its considerable international resonance.
These figures position the Taylor vs. Serrano 3 bout as a notable success for women`s sports broadcasting, setting a significant benchmark for viewership on the platform at the time it aired. However, a direct numerical comparison to their previous meeting reveals a substantial difference.
The rematch between Taylor and Serrano took place under dramatically different circumstances, serving as the prominent co-main event on the colossal Jake Paul vs. Mike Tyson card in November 2024. That particular event became one of Netflix`s most-watched programs of the year. On that massive platform, the Taylor-Serrano 2 bout recorded a remarkable 47 million US average minute audience and an estimated 74 million live global viewers. This disparity highlights the significant viewership lift provided by being part of a universally marketed spectacle like Paul vs. Tyson, a scale a standalone event, even one as meaningful as a trilogy conclusion, cannot typically replicate.
Nevertheless, the third fight stands as a considerable triumph on its own merits. Headlining an exclusive card dedicated entirely to women`s boxing, the event also set a new record for the most championship bouts featured on a single professional boxing card, showcasing seventeen titles. This structure provided a significant platform for numerous female athletes beyond the main event stars.
Beyond the digital audience, the live event itself, held at the iconic Madison Square Garden in New York City, was a complete sell-out. A total of 19,721 fans filled the arena, generating a live gate revenue of $2.63 million. This strong performance at the box office further solidifies the commercial appeal and drawing power of the Taylor-Serrano pairing.
The night culminated with Katie Taylor securing a majority decision victory, extending her record to 3-0 against Amanda Serrano in what is widely anticipated to be their final professional encounter.
The detailed viewership data released by Netflix provides clear evidence of a substantial and engaged global audience for high-level women`s boxing. It emphatically demonstrates the continued star power and marketability of athletes like Katie Taylor and Amanda Serrano, capable of drawing millions of viewers even when leading a card independently rather than riding the wave of a larger, mainstream event.
